Cartoon Animation Videos
What are cartoon animation videos?
Cartoon animation videos use stylized characters, which are often brand specific and generally tell a story. These types of videos are often fun, colorful and humorous. Video makes often make use of music, sounds as well as voice overs to carry over a message to the viewer. These videos are designed to be watched again and again and for sharing on social media and other platforms. There are many styles of animation and often brands have a unique character which is designed and associated specifically for that brand and this character is used in the cartoon animation videos to get across the brand message as well as sell the product, service or concept that the cartoon animation video was designed for.
Why would you use cartoon animation videos?
One of the main uses for cartoon animation videos, especially for explainer videos is brand identification as characters created specifically for a brand, as well as the use of brand colors and other identifiers can be used in the videos. This type of video is great for companies promoting a service or product that leans more to the ‘fun’ side of things as opposed to the more serious type of advertising for insurance, legal services, health and funeral policies as examples. Cartoon animation videos also allow for a friendly and more detailed explanation of a product or service in a memorable way. Cartoon animation videos help make sense of things in an informal way and appeal to the senses on many levels. Cartoon animation also allows for a more creative presentation as anything can be animated. The cartoons also allow the viewer to be pulled in to the story and focus on the product, service or concept being shown in the explainer video. Allowing inanimate objects to have a voice and personalities is also a large part of the appeal of cartoon animation. Cartoons appeal to a very wide audience, from small children to adults and tend to make people feel more comfortable when watching cartoon animation videos than is generally the case with the normal advertising styles. Cartoon animation is very versatile and can make use of sound and sight to get a point across and often tends to be quite humorous, which often bodes well for public sharing of the video.